4 mins read | FEATURED | 24 February 2025

Beautifying & Adding Biodiversity to Thane - An Oberoi Realty CSR Initiative

At Oberoi Realty, we seamlessly integrate our developments with the natural environment, ensuring every space enhances its surroundings. By going beyond just creating homes—we create environments that nurture life. With Forestville in Kolshet, designed around the principles of biophilia, and Oberoi Garden City Thane in Pokhran, inspired by Garden Living, our developments infuse greenery into urban spaces. This commitment to sustainability extends beyond our developments as we embark on our journey to beautify the city of Thane.

As part of our Thane City Beautification Drive, a CSR initiative in collaboration with Thane Municipal Corporation and Thane Tree Authority, we embarked on a 16-km median plantation drive across Thane, transforming roadways into thriving green corridors. These medians, often overlooked, are now blooming with vibrant plant species such as Ixora Duffy Pink, Raphis Excelsa, Croton Petra, and Dracaena Mahatma Red—with each adding colour, texture, and ecological value to the city’s landscape. The Thane City Beautification Drive includes small-scale tree plantations of vibrant native species, sustainable landscaping, improving biodiversity and a long-term maintenance program to ensure ecological balance.

With swift approvals and support of the Thane Municipal Corporation (TMC) and the Tree Authority, led by Municipal Commissioner Saurabh Rao and Mr. Kedar Patil, we are actualising this vision with precision. To fulfil our vision of beautifying Thane, we entrusted experts and vendors like GardenCraft, Niprima, and Samarthakrupa to work alongside our landscape and horticulture team to ensure plantation and long-term maintenance over the next four years.

Taking decisive steps to elevate aesthetics, ecological resilience and urban lifestyles

“Development and environmental consciousness must go hand in hand,” adds Prachi Gadkari, Assistant General Manager – Liaison, Oberoi Realty. At the unveiling of this initiative at Vrukshavalli 2025, an annual festival organized by the Thane Municipal Corporation that brings together key stakeholders, environmentalists, civic bodies, and citizens who share a collective vision for a greener, more sustainable Thane. She further said, “At Oberoi Realty, our vision extends beyond real estate—we aim to create green, liveable, and future-ready neighbourhoods by integrating nature into the built environment using diverse native plant species in median plantations. Through the City Beautification Initiative, we take decisive steps to elevate not only Thane’s aesthetics but also its ecological resilience and urban lifestyle.”

As Thane evolves, so does our commitment to its green future. Through our projects and citywide initiatives, we envision a landscape where nature and urban living coexist harmoniously. With a long way to go in transforming urban living in Thane, this is just the beginning.